Emails are a modern way of connecting your business with customers. Using emails, you can send them critical updates, market your products and services and do so much more. Whether you buy business email included with your web hosting service or separately, it is the best option to streamline communication with your clients.
However, business email hosting also comes with some issues, like any other solution or service. So, before you buy your enterprise email hosting, let’s discuss the four common issues along with their solutions.
Common Business Email Hosting Issues and Their Smart Fixes
1. Wrong Configuration of Business Email
A wrongly configured business email is a common issue and it can cause several workflow disruptions. This usually happens when your configuration related to POP3, SMTP, and IMAP are done incorrectly.
Some of the common ways to fix this business email hosting issue
- Search and ask your provider to guide you through this configuration.
- Always double-check all the settings once they are done.
- If the problem continues, always seek assistance from the provider support team.
2. Increase in Bounce Rates
Bounce rates mean you have sent the mail, but they have not been received by the intended receiver. There are several reasons why this can happen, like the inbox being full, an issue with the server, or an invalid email address being entered.
Having a higher bounce rate can negatively affect your reputation and create deliverability issues. The best ways to fix this issue for your business email with a domain are:
- Maintain a clean email list and remove any wrong input or invalid addresses.
- Get real-time validation for the emails you send to ensure that there are no invalid addresses.
- Regularly keep track of your bounce rate and investigate if you see any sudden spikes.
- Always use a dedicated IP; it also helps you build a reputation.
3. Email Spamming
Most sophisticated email services come with spam filters that protect users’ inboxes from unwanted emails. So, even though you use the best business email hosting for small businesses, if your email somehow triggers these filters, you can end up being spammed. The best ways to deal with this issue are:
- Avoid using any kind of spammy phrases or keywords in your content or subject lines.
- Always maintain a healthy email list and avoid sending emails to invalid or inactive addresses.
- Prefer authentication of your business emails using DKIM, DMARC and SPF for verification.
- Go only for a reputed business email service provider that holds a good reputation and reviews in the market.
- Offer an “Unsubscribed” button to your recipient, giving them an easy way out.
4. Attachment and File Compatibility Issues
Most business emails we send have attachments. It can be an image to attract customers, a document or some data. However, the issue happens when the data sent is too big or has a format that is not supported by the receiver. In this situation, the best solution is to:
- Make the data size appropriate to suit email or use cloud services to send.
- Make use of the universal file format.
- Compress the size of the file.
Conclusion
By taking care of these simple business email issues, you can build healthy communication with your clients. This guide highlights the most common issues and gives you the best possible solutions for them. So, practice this and build the best email hosting environment for your small business.